In the realm of digital tablets, a very high benchmark has been set by Apple’s iPad family. So much that any new tablet, by default, is labeled as the “next” iPad killer. Today Amazon.com announced an update to their eReader family, the Kindle Fire.
As many of you may know Amazon.com is a leader in the distribution of digital books and media so it is natural that they attempt to broaden their target market from simple E ink electronic display (the Kindle) to the more robust 7″ color display found on the new Kindle Fire. Here is an snippet from the Amazon.com website from Jeff Bezos, Founder and CEO of Amazon.
The price point is very competitive. A device that is durable, plays movies and games, displays digital media in vibrant colors, and costs $300.00 less than lowest price iPad could be inviting to most consumers.
I am looking forward to manipulating this device and comparing the two. If you beat me to it post your ideas or feel free to comment on what you think of the “iPad killer” concept. Is the bar too high for other competitors or is the market large enough for all tablets?