If you grew up in the 80’s and early 90’s, then you know the heyday of the sneaker culture.. During this time frame nothing said Fresh, Dope, or B-Boy like a pair of Shell Toes or Suede Pumas. Then in 1985 the game changed forever with the debut of the original Air Jordan.
The first day of school or the summer block party would never be the same.. Each year from that point a new and more exotic pair of “Jordans” would debut and sell out immediately! This tradition continued throughout the mid to late eighties into the 90’s. Until 2003 when Michael Jordan retired for the 3rd and final time. Something very ingenious ensued. The reboot of the original “Jordan” sneakers we all worshiped as kids and teens, but in new colors and in very limited quantities.
This phenomenon created a whole new market.. “The Sneaker Pimp”! Someone who purchases multiple pairs of a limited edition shoe, and waits until it is completely sold out in the stores and then puts it them for sale online i.e EBay, or sneaker consignment shop like Flight Club. For double, triple, and sometimes quadruple what was originally paid for them. So the next time you’re in the market for the next release of your favorite “Jordans” spring for 2 pair, sell 1 and pay yourself back. Ultimately getting a free pair and possibly some extra “Dough”!